Designed to assess how well your Meta account is set up to drive performance.
Meta Account Health Checker
Most Paid Media Accounts Look Fine.
Yours Might Be Quietly Leaking Thousands.
Why Most Meta Accounts Underperform
Tracking isn’t set up to optimise for real revenue
Campaign structures quietly limit your ability to scale
Creative isn’t doing the heavy lifting it should
Budget is being spent… but not efficiently
Hi, I’m Jacqui.
I’ve spent 25+ years in media and performance marketing - working across global and independent agencies, building teams, and auditing paid media accounts at scale.
This audit is focused on Meta - where most accounts look like they’re working, but are often limited by tracking, structure, and creative.
I built this to quickly identify what’s holding performance back - and what to fix first.
This is built to assess the commercial building blocks that most often affect Meta performance — not just whether your account looks tidy.
✓Business Manager ownership, access and account hygiene
✓Tracking, pixel, CAPI and whether Meta is optimising to the right actions
✓Campaign structure, objectives, budgets and audience logic
✓Advantage+, placements, automation risks and quality control
✓Creative testing, landing page conversion, reporting and real insight use
This Isn’t a Checklist. It’s a Diagnostic.
What You’ll Get
A structured audit across 8 core audit sections
Campaign Structure
Highlight setup issues that can restrict scale and efficiency
Setup Quality Score
A clear snapshot of how well your Meta account is set up
Tracking & Signal Setup
Identify gaps that may be limiting optimisation and delivery
Creative Framework Signals
Spot gaps in how creative is structured and delive
Tracking & Signal Setup
Identify gaps that may be limiting optimisation and delivery
Creative Framework Signals
Spot gaps in how creative is structured
Setup Quality Score
A clear snapshot of how well your Meta account is set up
Setup Quality Score
A clear snapshot of how well your Meta account is set up