Meta Account Health Checker
Most Meta Accounts Look Fine.
Most Are Quietly Underperforming.
Run a quick health check to uncover what’s limiting your performance — and where your biggest opportunities sit.
Takes 5 minutes to complete.
Why Most Meta Accounts Underperform
Tracking isn’t set up to optimise for real revenue
Campaign structure limits scale and efficiency
Creative isn’t doing the heavy lifting it should
Budget is being spent — but not working hard enough
Hi, I’m Jacqui.
I’ve spent 25+ years in media and performance marketing, working across global and independent agencies, building teams and auditing paid media at scale.
Most accounts look like they’re working - but are often limited by tracking, structure and creative.
I built this to help businesses quickly identify what’s holding performance back - and what to fix first
It’s built to assess the parts of your Meta setup that actually impact performance - not just whether things look tidy..
✓Business Manager ownership, access and account hygiene
✓Tracking, pixel, CAPI and whether Meta is optimising to the right actions
✓Campaign structure, objectives, budgets and audience logic
✓Advantage+, placements, automation risks and quality control
✓Creative testing, landing page conversion, reporting and real insight use
This Isn’t a Checklist. It’s a Diagnostic.
A structured assessment across 8 core areas that directly impact Meta performance.
What You’ll Get
Performance Score
A clear view of how well your Meta account is set up and performing — across key areas that impact results
Priority Focus
Understand what to fix first to improve performance, efficiency and scale.
Key Findings
A snapshot of the most likely issues affecting your performance, based on your responses.
Full Audit (Paid)
Unlock deeper insights, full breakdowns and clear next steps tailored to your setup.
If your account isn’t set up correctly, you’re likely leaving performance on the table.